Best Days to Post on Your Business Social Media Page

Creating content for your social media pages is one part of the undertaking. Determining when would be the perfect time to publish it is the other half of the battle. Generally, social media content is best published when your customers and followers are actively using social media.

With that in mind, you’d have to first understand your audience for you to know their most active times on social media. For instance, if you are targeting individuals that have busy 8-5 jobs, chances are that they will be available very early in the morning or in the evening on their way home from work.

Something worth noting is that each platform is unique and has specific times that work best for it. That is to say the timings for Twitter may not match Facebook’s and vice versa. The same can be said for Instagram and other social media platforms.

Posting on social media with multiple time zones

Social media marketers who have to deal with multiple time zones are often caught at cross-roads over which time zones to consider. That mostly happens when you are a multinational or operating in different regions.

One common approach that we’ve seen some brands and influencers use to circumvent this problem is to send the same message at different times to cover for the variations in time zones. If this is something that would work for you, you would still have to consider the risk of overdoing it. Posting the same message about three or four times should be enough. Past this, some users may consider it overdoing and even mute your content. Additionally, when using this approach, ensure your posts are scheduled at different times to hit as many countries as you can.

The specific time zones that you are hitting depend on where your customers are located. Use below brief guide:
United States – EST
Canada – EST
London – GMT

Any decision that you make at this point should be data-driven and guided by the place where most of your customers are located. Data analytics tools can help with this.

Best time to post on all social media platforms

Generally, you are likely to achieve success in your social media strategy when you post on Tuesdays, Wednesdays, and Thursdays around 10 A.M.

The reasoning behind this is that Fridays all the way to Mondays are full of numerous activities. For instance, on Fridays, people are looking forward to the weekend and are eager visit friends and many other plans. On the other hand, Mondays are mainly characterized by many people trying to set in motion their work-week. That leaves the mentioned days.

Best time to post to Facebook

The best time to post on Facebook is between 8 A.M. and 12 Noon on Tuesdays and Thursdays. These are the times when most people have gaps in their busy schedules and can now catch up on social media happenings.

Best time to post to Instagram

The best time to post on Instagram is on Wednesdays around 11 A.M.

Best time to post to Twitter

The best time to post on Twitter is on Mondays and Thursdays around 8 A.M.

Best time to post to LinkedIn

The best time to post on LinkedIn is on Tuesdays and Wednesdays around 9 A.M.

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